Kenneth Mead
UX Designer and Current Student of Human-Computer Interaction at UC Irvine
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Causeit Website Redesign

I wireframed and implemented the new version of our company website, bringing clarity and color to our offerings and point of view on the future of business and technology.

Causeit Website Redesign

I wireframed and implemented the new version of our company website, www.causeit.org, bringing clarity and color to our offerings and point of view on the future of business and technology.

Website: www.causeit.org
Timeline: December 2016 - March 2017
Team: MJ Petroni (CEO and creative director), Jessica Long (copywriter), Carol Carmick (brand strategist)

The Problem

Causeit's website was visually engaging and provocative, but as Causeit's brand evolved, the black and white abstract imagery was too dark and lacked a human warmth for a company that was increasingly giving talks and hosting workshops about the future of humans, business, and tech. The goal was to make a website that conveyed the bold vision Causeit has for the future and reflected the 'aha' moments clients have in our coaching and workshop sessions.

Action

I served as the interaction designer and CMS expert for this project. I was responsible for taking our user personas and their content needs, and wireframing pages. Working with the CEO of our company, we would iterate the design and then I would build it in our Squarespace CMS.

 

Home Page: 2014

Home Page: 2017

'Field Guide' Articles: 2014

'Field Guide' Articles: 2017

Wireframe Example

I designed this wireframe mockup in the online version of Balsamiq mockups. We are a remote team, and Balsamiq allowed us to collaborate in real time, leaving post-its and moving around elements as we discussed the design.

For comparison: here, after many iterations, is the current version on our webiste. 

Additional Website Work

  • Set up lead capture and led Mailchimp email campaign

  • Created a custom Blog page that gave the user a more visual overview of our content

  • Replaced static content with dynamic imagery and links, so that future changes could be deployed quickly and more efficiently.

Results

  • Clients and visitors to our site report they have a clear picture of what we do. (This was big!)

  • Over 350 new sign-ups for our Field Guide email series in the year since we launched the site. Return visits have increased.

  • Content production at our company has accelerated, often through a partnership with other thought leaders who like the content on our site and would like to contribute to it.

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